An analysis of the four major factors that influence consumer buyer behavior

The occupations group has above average interest in buying different products and services offered by organizations.

An analysis of the four major factors that influence consumer buyer behavior

Their distinct personalities and distinct physiology effects their buying decisions. Of course its impact varies across products and brands. The time required to gather such information is quite moderate for example buying of goods like clothes and cosmetics. The practical significance of learning theory for marketers is that they can build up demand for a product by associating it with strong drives, using motivating cues, and providing positive reinforcement. There are various other factors too that influence consumer behavior apart from the four listed above. The number of people involved in the buying decision increases with the level of involvement and complexity of the buying decision behaviour. What brand personality seems to describe Tide best? As a consumer, there are many factors that affect our purchasing decisions. Programmed or routine behaviour Buying of regular and daily goods that involve very less money and also minimum research work fits under this type of goods buying behaviour. Culture needs to be examined as it is a very important factor that influences consumer behaviour. Share some effective marketing tips. Though advertisement can help in influencing these factors to some extent, the personal consumer likes and dislikes exert greater influence on the end purchase made by a consumer. The consumers generally analyze their purchasing capacity before making a decision to buy and products or services. According to the learning theory, when a person is exposed to strong motivations and positive reinforcements, their buying decisions are altered.

For example, marketers can design products according to the needs of a specific geographical group. These thoughts can be acquired or learned over time. Social factors Social factors also influence the purchasing behavior of consumers.

Age and life cycle stage Age of a consumer and his life cycle are two most important sub factors under personal factors.

factors affecting consumer behaviour pdf

The consumers generally analyze their purchasing capacity before making a decision to buy and products or services. Marketing Campaigns Advertisement plays a greater role in influencing the purchasing decisions made by consumers.

What are the 'things' that urge you to get that perfect bag or the gorgeous pair of shoes? The factors that affect these decisions may be different for each individual. Social Class Every society possesses some form of social class which is important to the marketers because the buying behavior of people in a given social class is similar.

Factors influencing consumer buying decision

This is the reason you find beer ads on sports channels, and household items ads during prime-time television series. For example if the product is visible such as dress, shoes, car etc then the influence of reference groups will be high. Therefore it can greatly influence the buying behavior of customers. The product may be excellent, but if it fails to meet the buyers purchasing ability, it will have high impact on it its sales. Now she is playing two roles, one of the chief financial officer and the mother. Psychological Motivations A person's buying choices are influenced by four factors namely: Motivation Every person has different needs. Gender, Age and Life-cycle Stage Do you remember the difference in the clothes you bought when you were 15, and the clothes you bought when you were 25? Physical differences exist that require changes in the marketing mix. Some of the important personal factors that influence the buying behavior are: lifestyle, economic situation, occupation, age, personality and self concept.

Psychological Motivations A person's buying choices are influenced by four factors namely: Motivation Every person has different needs. Hence purchase of products and services defers from person to person.

Factors influencing buying decision

Over the past few years, a new type of social interaction has exploded onto the scene—online social networking. In this process the consumer starts with recognizing the need of the product, and then finds a way or a medium of solving these needs, makes purchase decisions like planning whether he should buy or not buy a certain product, and then he confirms the information, jots down a plan and then implements the plan of making the purchase. Learning With experience, a person's behavior can change. Describe the adoption and diffusion process for new products. The impact of reference groups varies across products and brands. It can also be described as goals and needs of the consumers. Cognitive dissonance Need recognition Information search Evaluation of alternatives Purchase decision Postpurchase behavior 32 Buyer Decision Process for New Products Good, service or idea that is perceived by customers as new. How can you motivate the consumer buying behaviour, helping him make a decision in selecting between products, the importance of their product and how will their decision affect them? What other brands have been targeted specifically to African Americans? Certain media target this group. If the decision to purchase a particular product is influenced by the wife of then sellers will try to target women in their ad. The decision processes and acts involved in buying and using products is known as buying behavior, or the buying decision of the consumers. Social Class Every society possesses some form of social class which is important to the marketers because the buying behavior of people in a given social class is similar. For example if the product is visible such as dress, shoes, car etc then the influence of reference groups will be high. Social Factors Social factors also impact the buying behavior of consumers.
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4 important Factors that Influence Consumer Behaviour