An outline of the sales strategy including pricing procedures, returns and adjustment rules, sales presentation methods, lead generation, customer service policies, salesperson compensation, and salesperson market responsibilities. Some goals are quantifiable, such as the percentage increase in revenue for the upcoming year.
Sales promotions. In one paragraph, the executive summary should include a description of your business and the customer problem being uniquely solved so the reader understands what you are trying to achieve. Here are the 10 principles of business greatness: 1. How Will I Profit?
The financial section of the executive summary should include the projected income and cash generated during the first three years, and if you are seeking funding, a clear statement of how much is needed to fund the project.
Ongoing strategic planning is important for a business and its management team.