The purpose of this theme park has been to put in one place all the interesting components of Hallyu for visitors. Since then, Korean television dramas have taken airtime on television channels with faster and faster speed.
The spillover effects of Hallyu The cumulative effect of movies, music, soap operas and games has been tremendously positive to the Korean economy and the Korean country image in the region. Other, refers to the advertisements and the like.
With the maddening popularity of Korean movies and soap operas, the focus seems to have shifted towards Korean values, society, emotions and the beautiful locations projected in these movies. With a leading market in Asia Matsumoto, This would entail that the Philippines should have a considerable amount of audience—thus, leading to investments in the Philippine market, in regard to events, merchandise, and etc.
The Korean government took full advantage of such culture phenomenon and utilize its media industries to expand exports of Korean dramas and pop music. With the exports of Korean dramas, Kpop music sprung up.
Tourism also left positive effect on employment since the industry created 24, jobs.