Tourism australia swot

Australian government swot analysis

South Australia positions itself as the destination that offers a lot of experiences to the visitors. Being the wine capital of the country, there is an extensive plan laid out to promote wine tourism in the region. Tourism Australia, The last weakness is the immense distances that travelers have to cross to go from one to the other destination which makes a short visit quite hard. The first strength is the world class nature you can find along the East Coast. South Australia is unique in many ways and if promoted well has the potential to achieve the target of 8 billion visitors by that they are aiming at. This analysis contains the following aspects: strengths, weaknesses, opportunities and treats. By applying for a Working Holiday Visa the tourists are able to work and gain some money before, after or during their travels. Tourism has led to increased pollutants that damaged the reef. There are a lot of natural and man-made structures that make the place unique and one of the distinctions it has is that it is the wine capital of the country thus offering the visitors a chance to relish the beauty of the wine yards and taste around 16 varieties of wine. Another area of improvement that they should look at is to promote themselves more in the Asian markets by means of localized promotions to gain the lost ground due to the euro zone crisis.

Lastly they should work with all their travel partners in coming up with innovative solutions that can be made use of in ensuring that more repeat visits happen within the region and hence promote the tourism within the region. Threats: The main threat that the industry faces is the weak economic recovery prospects of the Euro Zone creating a huge dent in their traditional target market; also the corporate travel business is not growing s expected in lines with the economic recovery domestically.

There are several promotional campaigns that they have set up in partnership with their travel partners and the core essence of all the messages is that of the experiential travel which is in line with the communication strategy of Tourism Australia.

Tourists find casinos and luxury facilities the least appealing.

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This is also shown in the graph below. Because the destination is so well-known there are a lot of travelers that go along the East Coast.

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Another area of improvement that they should look at is to promote themselves more in the Asian markets by means of localized promotions to gain the lost ground due to the euro zone crisis.

South Australian tourism council has positioned itself as an inexpensive travel option in an attempt to challenge the emerging dominance of many South Asian countries and the weak AUD is assisting the cause.

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Some of the main attractions that the region has are Barossa, Kangaroo Island, rundle Street and Glenling. Tourism InvestmentIn the graph below is the progress of the tourism investment in Australia shown over the years till Recommendations: The most important focus is to ensure easy connectivity between major markets that would help them boost the travel rates and also would make it a preferred tourist destination as most of the visitors are more inclined to travel to regions having good connectivity.

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Marketing Analysis Report Australian Tourism