Lastly they should work with all their travel partners in coming up with innovative solutions that can be made use of in ensuring that more repeat visits happen within the region and hence promote the tourism within the region. Threats: The main threat that the industry faces is the weak economic recovery prospects of the Euro Zone creating a huge dent in their traditional target market; also the corporate travel business is not growing s expected in lines with the economic recovery domestically.
There are several promotional campaigns that they have set up in partnership with their travel partners and the core essence of all the messages is that of the experiential travel which is in line with the communication strategy of Tourism Australia.
Tourists find casinos and luxury facilities the least appealing.
This is also shown in the graph below. Because the destination is so well-known there are a lot of travelers that go along the East Coast.
Another area of improvement that they should look at is to promote themselves more in the Asian markets by means of localized promotions to gain the lost ground due to the euro zone crisis.
South Australian tourism council has positioned itself as an inexpensive travel option in an attempt to challenge the emerging dominance of many South Asian countries and the weak AUD is assisting the cause.
Some of the main attractions that the region has are Barossa, Kangaroo Island, rundle Street and Glenling. Tourism InvestmentIn the graph below is the progress of the tourism investment in Australia shown over the years till Recommendations: The most important focus is to ensure easy connectivity between major markets that would help them boost the travel rates and also would make it a preferred tourist destination as most of the visitors are more inclined to travel to regions having good connectivity.