Sometimes, you can make the benefits obvious in other ways.
You can even submit yours! Hit these points and you should have the structure for a story not necessarily the copy you'll use that you can incorporate into your About Us page narrative. My only question is, will it be yours? The long copy helps you make the case for those who are less easy to persuade, and will include a couple more CTAs. Be specific, add links to products and services. Instead, they will just move on. Now, some approaches to SEO copywriting like, um, the one that Copyblogger has recommended for more than a decade will leave you in much better shape when Google goes on an EAT rampage. In some cases, that might be you or your founding team. Whenever About pages come up, these are the tips I share: Write to your dream audience. Tell the story of your professional journey. Get the Language Right One thing sales pages that convert get right is the language. Tell a story! People find it easier to connect with human beings, so allow the personality of your crew to shine through the About Us page. I did , and my wife Kellianne helps keep it running smoothly.
To summarize, spend time crafting your About page headline so it gives a definite benefit without being pushy or hyped-up.
List any certifications, awards, or other credibility boosters.
How to write a good about page
I've used the exercise as a great way to think out loud without having to worry about half-formed ideas, random tangents, private stuff, and all the other things in our heads that we often filter out before ever voicing them or writing about them. The list of people and brands he has worked with really makes him stand out among Internet marketers: Think about what you can add to your About page to enhance your personal brand and connect with your audience. Try to stand out by conveying your values and culture as a brand, or what brought your company together. Who are your dream clients? But often, people are looking for reasons to avoid reading your About page or taking the next step to see what you have to offer. My only question is, will it be yours? Cost of Shipping: What is the cost to the customer of each of the available shipping options that you provide? In some cases, that might be you or your founding team. Then, you can be specific about eliminating objections.
Next, check out our article on boosting ecommerce conversions and improving ecommerce email marketing. Get the free reading list Get our Copywriting Tactics reading list delivered right to your inbox.
How to write an about page for a website
People find it easier to connect with human beings, so allow the personality of your crew to shine through the About Us page. The chart below, from Campaign Monitor , shows how email beats search and lead generation sources from social media. The more descriptive and unique you can get the better. Whether you use an opt-in form or link to your best blog posts, the rule thumb is to keep it simple. Because words is nothing to sneeze at, it's also nice to have an easy way to know how many words you have to go. Help people to understand the benefits of working with or buying from you. You and I both know that there are gazillion writers out there, so how do you showcase your advantage? Look at this screenshot to see how Leah Kalamakis uses emotional words on her About page to capture attention and engage potential clients: Above-the-fold positioning: according to Digital Information World , our attention span is now 8. A good way to use video on your sales page without reducing your page load speed is to have the video pop up at the right time. And we change the messaging on our page at intervals. If you can teach your target audience on your About page, you are much more likely to be successful. Many people work and write under professional pseudonyms.
Product completely out of stock? Restrictions: Are there any restrictions when it comes to your shipping policy? In fact, using a hard sell could actually drive customers away.
Free about me page template
You can do this, too. Who are your dream clients? Those who do enjoy success. Tell a story! Treat it as a draft. This is focused on freelancers and solo practitioners, but you can use the same steps for your company or project. Your About Us page is your perfect opportunity to tell a compelling story about your business. How did your site get started? Myth 3: Use minimal design — I agree with this, to an extent, for some professions.
Every day you write, you'll get beautiful stats that analyze the feelings, themes, and mindset of your words. Keep on reading Gather ideas Next, make a list of different kinds of information you might include.
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