Zara vs benetton

It makes possible to produces only small quantities of each items and moves on to other items rapidly. This is supported by the nature of its clothes the United Colours of Benettonwhich is why it retains control over the design process.

h&m distribution strategy

Overview of the three companies The main point here is that although all three companies are in more or less the same part of the market, they have chosen to organize themselves in somewhat different ways.

Goods should not stay for long in the warehouse if at all ; rather, the warehouse is to split batches up and reassemble them for delivery to the retail stores.

Zara and h&m case study

How does it differ from its Competitors? In Benetton stores, the whole range of Benetton products would be displayed. To that degree, it is an extension of the factory. They are specialists in designing and selling rather than manufacturing, so it is best to stick to what you know best. It is first necessary to explain what a supply chain management means. This is supported by the nature of its clothes the United Colours of Benetton , which is why it retains control over the design process. Product Innovation --unique global products, same design, same apparel sold through similar store formats across globe.

Flexibility is also an issue. Managing these factors is a specialized task.

Zara vs benetton

All three have warehouse facilities. This is what Benetton does. Moreover, Benetton was able to balance time to market and cost which hadnt been possible before. However, because it does manufacture some stages of the garment-making process, it will have an interest in relationships with suppliers.

zara supply chain management pdf

The team will further discuss whether they should make the garment in house or not.

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Zara, H&M, Benetton Case Study