It makes possible to produces only small quantities of each items and moves on to other items rapidly. This is supported by the nature of its clothes the United Colours of Benettonwhich is why it retains control over the design process.
Overview of the three companies The main point here is that although all three companies are in more or less the same part of the market, they have chosen to organize themselves in somewhat different ways.
Goods should not stay for long in the warehouse if at all ; rather, the warehouse is to split batches up and reassemble them for delivery to the retail stores.
Flexibility is also an issue. Managing these factors is a specialized task.
All three have warehouse facilities. This is what Benetton does. Moreover, Benetton was able to balance time to market and cost which hadnt been possible before. However, because it does manufacture some stages of the garment-making process, it will have an interest in relationships with suppliers.
The team will further discuss whether they should make the garment in house or not.